By applying a recommendation engine to their expanded content library, they’ve been able to build new playlists automatically. Q.Digital, the world’s largest LGBTQ-owned and operated media network, has grown their content library by repurposing clips from their streams of celebrity interviews on Instagram Live. These clips can then be syndicated to partners or shared on social media, as 63.8% of publishers said they were hoping to do in our recent survey. Live streaming generates hours of video that can be sliced and diced into short snackable clips to extend the life of your content and expand your content library.
Virtual events don’t have to end when the event is over. These videos, in turn, can better keep audiences engaged since they’re already hooked by the topic of the article. As the name suggests, article matching pairs videos with related articles that don’t already have videos.
Similarly, article matching is another great way to keep audiences engaged on your site. By using AI to analyze the content of their videos, live or otherwise, publishers can recommend related videos that their audiences may enjoy based on their watch history, extending their time on the site and creating more opportunities for monetization. This is where recommendation engines can come in handy. Indeed, 51% of publishers in our recent survey reported that their biggest challenge was increasing engagement on their sites. To maximize the return on your investment, you’ll want to maximize the time new audiences spend on your site after coming for the live events. But like any content, live streams can be expensive, especially if you’re running the event yourself. Live streaming popular events can be a great way to draw people to your owned properties. The question is, once you’ve attracted a wider audience to your site with live events, how do you get them to stay? Keep your new audience engaged Publishers broadcasting live events can show more ads to a highly engaged audience than they would with static content. With a bigger audience also comes more monetization opportunities. People can attend that would otherwise stay home due to travel expenses or other conflicts. Virtual events can reach a much wider audience than strictly in-person events, unbound by the capacity of a physical venue. Here are four ways publishers can succeed with live streaming: Grow your audience with live events
Done right, live streaming can be a lucrative source of growth for publishers. Publishers now have an opportunity to meet this demand with broadcast-quality live streaming of their own, or give up eyeballs to the many streaming platforms for amateurs and semi-pros.
The use cases were many: publishers have used live streaming to broadcast sports, press conferences, political rallies, interviews and more to audiences in real-time, across a wide range of devices.Īfter a year at home, audiences have come to expect that they can live stream the events they care about. But it wasn’t until the pandemic forced most events to go virtual that live streaming had its breakout moment for publishers.Īccording to our data from videos playing on over 12,000 publisher sites, live streaming traffic spiked 400% in March 2020, and has remained up 40% over 2019 levels ever since. In the last few years, platforms such as Facebook and Instagram Live, TikTok, Twitch, Discord, and YouTube opened the floodgates for anybody to broadcast to their audiences in real-time. Live streaming has been building steam for some time now.